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F&B Trade Secrets

By October 25, 2018 No Comments

The Ingredients Behind Increasing Repeat Sales for your F&B Business!


You have probably tried digital marketing yourself, or perhaps have hired someone to help you drive traffic to your outlet, and the results have been below your expectation.

You probably may have even given up on this medium. Do you know the root cause of the issues you are facing?

We understand your frustration. In this seminar, you will learn how to analyse your business data and determine the most effective digital channel that works best for your business so that you no longer waste your marketing budget.


As an business owner, all you want is to focus on what you do best. However, if you could get one good marketing idea that can drive repeat sales to your business, that may make all the difference for you.

We have been in your situation, and that is why, we will be sharing tried and proven concepts on how to effectively to drive repeat sales to your outlet with available digital channels and technologies


Many business owners are reluctant to spend money on marketing because they have many bad experience with it and couldn’t see the ROI. HMEP completely understands why because we feel the same way too.

That’s why we have invited an expert who has helped many small business owners boost ROI significantly. Talk is cheap! We will let our results speak for itself. Come and find out for yourself how you too can boost positive ROI for every ringgit spent.


There is a saying that goes “Your network is your networth”. We couldn’t agree more.

That is why we have built in a session for you to have the opportunity to network with others in the same field to share knowledge and experience, and gain new and practical advice from industry experts.

Who knows what new opportunities you may strike from here?

F&B Retail outlet revenues are largely dependent on repeat sales and referrals. Just as cooking or preparing an award-worthy food or beverage is both arts and science, so is marketing when fused with data insights!

Find out what you can do to effectively get the word out and keep people coming back!

Sessions include

    1. What type of data is important for your marketing?
    2. How do you collect this data?
    3. What you can do to leverage on your POS data?
    4. What can you do to leverage on your customer data?
    5. How do you use data for marketing?
    6. Calculating ROI
    7. The power of automation and technology in automating communication
    8. Case studies


We are privileged to have Chu Tzu Ming, the Director and Founder of Persuasion Technology, also a Certified Google partner to be our speaker. He has helped many businesses supercharge their ROI for marketing, and as a result, their sales shot to new heights!

His ability to help clients deliver their contents accurately to the right people with high conversion is attributed to his data science Kung fu! The best part is, he will be sharing these kung fu with you here in this Seminar.

HMEP understand the pains of the Hospitality industry. Therefore we worked with him tirelessly to deliver to you Hospitality industry specific contents that you can find nowhere else.

He has educated many business owners to achieve high results via his HTTP School. He was previously a Partner and CEO of a regional based Venture Capital firm where he invested, restructured and took to public many high growth companies including one of Asia’s leading online advertising networks on the London Stock Exchange.


Persuasion Technologies has developed a proprietary data analysis tool, on top of being a Google Analytics Certified Partner (one of only 2 companies certified in Malaysia) and an AdWords Premier Partner. We focus on helping our clients understand their customers better through data analysis and on recommending suitable digital marketing actions or strategies to optimise their buyer funnel. Our goal is to help our clients increase revenues using cost-effective strategies.


You should attend this seminar if you’re asking these questions:

  • How can I effectively reach the online community and drive them to my F&B outlets?
  • How can I increase returning visits to my F&B outlets?
  • Are online channels effective or relevant for my business?
  • How can I leverage on my data to effectively to drive repeat sales?
  • How can I get my customers to go online and vice versa?


21 NOVEMBER 2018

Venue :
CO-LABS The Starling

Lot 4-401&4-402, Level 4, The Starling Mall, Jalan SS21/37, Damansara Utama, 47400 Petaling Jaya, Selangor.

Half Day Seminar

09:15 AM Registration
10:00 AM Seminar Session 1
11:00 AM Tea break
11:30 AM Seminar Session 2
12:30 PM Q&A
13:00 PM End



Registration closed.

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